好消息：过审了。坏消息：苹果后台又挂了~

作者 iOS研究院

2026年1月21日 11:21

背景

对于每一位iOS开发者而言，App Store审核的“通过”通知,大概是能瞬间驱散多日疲惫的强心剂。

Congratulations!

Review of your submission has been completed. It is now eligible for distribution.

尤其是在经历过反复修改、条款博弈、漫长等待后，看到审核状态从“正在审核”跳转为“已通过”的那一刻，那种如释重负的喜悦，足以让人暂时忘却熬夜改bug、对着拒信抓耳挠腮的窘迫。

苹果后台又挂了

昨天上午11点半提交的审核，大概下午4点半进入审核。在正在审核中，持续到今天凌晨2点多。总计耗时9个小时。

对于正规产品，不玩蹭流量，不玩隐藏功能，不搞割韭菜。基本上这种现象属于正常。

毕竟大陆区的下午4点，美国加利福尼亚的凌晨1点。谁家审核员，凌晨加班又加点？

当然，有一种情况是会秒过。前提是在二进制改动很小，并且AppStore元数据层面未做更改。【基本上常见于APP迭代产品】

言归正传，因为版本是手动发布。结果刚刚打开苹果后台的APP分类，哦豁503了~

不用慌，大家都一样

苹果后台偶尔摆烂太正常了，可能又在偷偷调整自身审核的算法。这里可能是ASO排名规则，也有可能是审核算法。

总之，听话纯粹的产品不用慌，红海分类&蹭量项目慌也没卵用。（没错，就比如社交APP）

遵守规则，方得长治久安，最后祝大家大吉大利，今晚过审！

我帮你们试过了，AppStore“SI了么”已经无法上架！

掘金 iOS

作者 iOS研究院

2026年1月20日 18:16

背景

2026年开盘第一名黑马APP-死了么。虽然热度大不如前些时日，流量的红利可谓依旧在。

所以闲来无事，我也仿制一个赝品的'死了么'，没想到出师未捷身先死！

苹果被拒原文

Hello, 

Thank you for submitting the new app, x了么 - 官方新版告别死了么, for review. We noticed some issues that require your attention. Please see below for additional information.

If you have any questions, we are here to help. Reply to this message in App Store Connect and let us know.

Review Environment

Submission ID: c48b1695-9cc0-45a8-975f-b6ac60ce455d
Review date: January 15, 2026
Review Device: iPad Air 11-inch (M3)
Version reviewed: 1.0.0


Guideline 4.1 - Design - Copycats

The app's metadata contains third-party content similar to a popular app or game already available on the App Store, from a developer's website or distribution source, or from a third-party platform. This creates a misleading association with another developer's app or intellectual property. 

Specifically, the app's name includes references to 死了么.

Next Steps

It would be appropriate to revise the app and metadata to remove this third-party content before resubmitting for review. 

If you have the necessary rights to distribute an app with this third-party content, attach documentary evidence in the App Review Information section in App Store Connect and reply to this message. 

Resources

Many factors may contribute to a guideline 4.1 rejection, including but not limited to the following examples:

- Using the app metadata or developer account information to create a misleading association with another app.
- Including irrelevant references to popular apps in an app's name or subtitle.
- Copying the content, features, and user interface of popular apps.

Learn more about guideline 4.1. Visit Preventing Copycat and Impersonation Rejections to learn best practices that will help you submit apps that follow this guideline.

Support
- Reply to this message in your preferred language if you need assistance. If you need additional support, use the Contact Us module.
- Consult with fellow developers and Apple engineers on the Apple Developer Forums.
- Provide feedback on this message and your review experience by completing a short survey.

原文分析

对于AppStore来说，'死了么'这种产品已经成为了流行词 + 品牌词。AppStore一贯的风格就是，保护先吃螃蟹的人。

所以客观来说，不管是4.3a 还是 4.1，底层逻辑都是对于AppStore环境的净化。

杜绝“误导性关联”

App Store 4.1条款并非禁止所有第三方内容引用，核心是打击无合法授权的“仿冒式关联”，杜绝侵占他人知识产权、误导用户判断的行为。只要元数据或产品形态易关联热门品牌，即可能被拒此类违规。

拒绝“侥幸蹭流”

这种蹭流量类型的产品，本质上要么是付费收割，要么是广告变现。同时，也是最有可能染指3.2f类型的产品。

在这种背景下，是极易容易被苹果判定为相同类型的团队，在复刻被封号下架的产品。